Don't just look at the next tenders. See the whole market.
Digius transforms historical tender and contract data into a market picture showing demand, competition, buyers, price levels, and growing market segments.
Select industry, region, or CPV code and see where public funds are actually flowing.
Procurement Market Volume Over Time
Comparison: Previous PeriodA procurement portal shows an opportunity. A market analysis shows the context.
Modernization of IT Infrastructure
€420,000Deadline in 28 days
Can I submit a bid for this?Overall Picture of Buyers and Demand
€612.4m per year406 active buyers · Top 10 buyers = 42 % of the market
Average 4.3 bidders · Market +12.8 %
How large is your actual market?
The size of the public market cannot be estimated based on a single tender. Digius bundles tenders and contracts from the selected area into a historical market picture.
Market Development
Five YearsWhat does the market actually consist of?
| Segment | Volume | Tenders | Growth | Competition | Trend |
|---|---|---|---|---|---|
| Software Development | €193.8m | 474 | ↑ 18.0% | 5.8 | |
| IT Infrastructure | €128.1m | 302 | ↑ 3.0% | 6.2 | |
| Cloud Services | €103.2m | 222 | ↑ 27.0% | 3.9 | |
| User Support | €82.3m | 272 | ↑ 8.0% | 4.1 | |
| Cybersecurity | €60.7m | 129 | ↑ 34.0% | 3.4 |
A large market is not automatically a good market.
With Digius, you see market size, growth, and competition simultaneously — because a single metric alone can give a misleading picture.
Where is the money flowing?
Regional Ranking
Procurement Volume, €m| Region | Tenders | Volume | Avg. Contract | Growth |
|---|---|---|---|---|
| Bayern | 652 | €273.4M | €419,300 | ↑ 11.0% |
| Nordrhein-Westfalen | 292 | €103.5M | €354,500 | ↑ 19.0% |
| Baden-Württemberg | 202 | €62M | €307,000 | ↑ 7.0% |
| Hessen | 179 | €48.4M | €270,400 | ↑ 16.0% |
| Sachsen | 96 | €29.5M | €307,300 | ↑ 24.0% |
Who is actually buying in this market?
Market size only becomes useful when you know which organizations it is composed of.
Buyer Ranking
Sample data| Buyer | Tenders | Procurement Volume | Avg. Contract | Main Category | Trend |
|---|---|---|---|---|---|
| Landeshauptstadt München | 58 | €104.2M | €1.80m | Software Development | ↑ 14.0% |
| BWI GmbH | 46 | €88.9M | €1.93m | IT Infrastructure | ↑ 22.0% |
| Freie und Hansestadt Hamburg | 37 | €47.1M | €1.27m | User Support | ↑ 9.0% |
| Deutsche Bahn AG | 31 | €38.5M | €1.24m | Software Development | ↑ 17.0% |
| Autobahn GmbH des Bundes | 24 | €32.5M | €1.35m | Cloud Services | ↑ 5.0% |
How concentrated is the market?
- Top 5 Buyers31%
- Next 2039%
- Remaining Market30%
Low buyer concentration means that sales do not depend on just a few large purchasers.
Buyers are not just a name, but the entire market.
Compare procurement volume, number of tenders, and growth to see demand from different perspectives.
How hard is it to win in this market?
Average Number of Bidders per Tender
Number of Bidders
Is the market dominated by a few companies?
Market Shares of Suppliers
- Company A12.8%
- Company B9.4%
- Company C7.1%
- Company D5.2%
- Company E4.8%
- Others60.7%
Company names and market shares are sample data.
What contract sizes are awarded in this market?
Two markets with the same total volume can be completely different for sales: one might consist of ten very large contracts, the other of hundreds of smaller tenders.
Number of Tenders by Size
Total Volume of Contracts, €m
When does the market buy?
Historical seasonality helps plan sales efforts before a tender is published.
Which procurements tend to repeat?
IT User Support
- Typical Cycle
- 24–36 Months
- Last Procurement
- 2024
- Possible Next Period
- 2026–2027
Cloud Services
- Typical Cycle
- 12–24 Months
- Last Procurement
- 2025
- Possible Next Period
- 2026–2027
Hardware Framework Agreement
- Typical Cycle
- 36–48 Months
- Last Procurement
- 2023
- Possible Next Period
- 2026–2027
Where is demand growing?
Growth shows where procurement volume is increasing. With Digius, this can be compared with competition, number of buyers, and contract size.
Growing Segments
Sample data| Segment | 12-Month Change | 3-Year Trend | Procurement Volume |
|---|---|---|---|
| Cybersecurity | ↑ 34.0% | €60.7m | |
| Cloud Services | ↑ 27.0% | €103.2m | |
| Data Analytics | ↑ 21.0% | €48.9m | |
| Software Development | ↑ 18.0% | €193.8m | |
| IT Infrastructure | ↑ 3.0% | €128.1m |
It is equally important to see where the market is changing.
Procurement Volume ↓ · Tenders ↑
Smaller contracts
Procurement Volume → · Competition ↑
Stronger competition
Number of Buyers ↑ · Number of Suppliers →
Growing demand from buyers
See the market at the classification level.
| CPV Code and Description | Volume | Tenders | Growth | Competition |
|---|---|---|---|---|
| €612.4m | 1842 | ↑ 12.8% | 4.3 | |
| €246.3m | 706 | ↑ 18.0% | 5.1 | |
| €95.3m | 274 | ↑ 21.0% | 3.7 | |
| €64.4m | 232 | ↑ 14.0% | 4.2 | |
| €55.8m | 186 | ↑ 7.0% | 4.8 |
Compare markets with each other.
| Metric | Software Development | Cloud Services | Cybersecurity |
|---|---|---|---|
| 12-Month Volume | €193.8m | €103.2m | €60.7m |
| Growth | +18 % | +27 % | +34 % |
| Buyers | 61 | 42 | 29 |
| Avg. Competition | 5.8 | 3.9 | 3.4 |
| Avg. Contract | €1.35m | €1.54m | €1.56m |
| Top 5 Supplier Share | 33 % | 41 % | 48 % |
Market analysis starts with a question.
How large is my market?
Is my market growing?
In which region is demand greatest?
Who are the largest buyers?
How strong is the competition?
What contract sizes are awarded?
Which market segments are growing?
Which procurements repeat?
Market analysis doesn't end with a chart.
The market picture is the starting point for the next question: What part of this market is realistically reachable for your company?
How does Digius calculate the market?
Define Market
CPV codes · Keywords · Buyers · Regions
Find Historical Procedures
Tenders · Lots · Results · Contracts
Normalize Values
Currencies · Dates · Duplicates · Framework agreements
Link Parties
Buyers · Suppliers · Competitors · Companies
Calculate Market Metrics
Volume · Growth · Competition · Concentration · Seasonality
Compare Over Time
Comparison of periods and years · long-term trends
No market can be described by a single number.
A market worth €500m can consist of five major contracts or a thousand smaller procurements. Competition, number of buyers, contract size, and market concentration turn the same procurement volume into a completely different sales environment.
One market analysis. Dozens of views.
What share of the procurement market belongs in your sales plan?
Select industry, region, or competitor. Digius helps transform the entire public market into a concrete sales opportunity for your company.